Google Optimize is an amazing way to perform A/B testing on your website and improve factors like:
- Website Conversion Rate
- Website Bounce Rate
- Overall searchability of the website
- Quality of your content
By running experiments in Optimize, you can test new website designs, layouts and content directing a part of your visitors to an alternative version of your website. You no longer have to rely on instinct and opinion to determine the best page or site design. With Google Optimize you can run an experiment that tests alternate designs with real-world users and get results that are simple to read and understand.
Google Optimize uses the power of Analytics to measure your experiments and leverage your Analytics goals as experiment objectives. What’s more, you can serve experiments to specific groups of users that you’ve defined as Audiences in Analytics.
With Google Optimzie you can do:
- A/B Tests – sometimes called an A/B/n test, is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original. Variants B through n each contain at least one element that is modified from the original, for example, a different colored call-to-action button. In some experiments, variant B may be a completely different version of a web page.
- Redirect tests – A redirect test, also known as split URL test, is a type of A/B test that allows you to test separate web pages against each other. In redirect tests, variants are identified by URL or path instead of an element(s) on the page. Redirect tests are useful when you want to test two very different landing pages, or a complete redesign of a page.
- Multivariate tests (MVT) – A multivariate test (MVT) tests variants of two or more elements simultaneously to see which combination creates the best outcome. Instead of showing which page variant is most effective (as in an A/B test), MVT identifies the most effective variant of each element as well as analyzing the interactions between those elements.
With that service we will fully integrate Google Optimize with your WordPress website and we will provide you with training on how to use it best!
Would you like to test your website and see how it performs according to its official metrics even before we start to work on it? Do it for FREE!
Read our blog post on Have you tested your website? – Short Story About Lighthouse and follow all instructions!
After all, you will be able to tell if your website is user-friendly and highly-ranked, and if it needs any improvement.