Two decades ago, waiting a full minute for a web page to load was not a surprise. Then, in 2004, broadband access overtook dial-up as the most popular type of internet connection. Ever since then, the high-speed Internet has been gaining in both speed and popularity. And, as the speed rose, so did the users’ expectations.
Today, visitors expect a page to load in less than 4 seconds — once the unimaginable speed. For all our websites we always make sure that your customers will not wait longer than that 🙂
Still, most website owners seem to neglect the importance of the website speed. Even finding information about it can take a bit of digging. To help us out, the Hosting Tribunal created the following infographic which showcases key facts and statistics about it.
The infographic leads in with general stats about the website speed and its impact. Its influence on online stores is especially underlined as even a one-second delay can cause a significant drop in revenue. This data is further backed by concrete examples—even a website as popular as Google will suffer if its speed drops.
The infographic goes on to provide a more in-depth view of average website speeds across countries and website types. They contrast with visitors’ expectations. Here, our claim about owners overlooking the importance of load times proves true, as an average desktop website is about 3 times slower than experts recommend.
The research shows a general need for improvement in website speed.
Although website speed is still relatively uncharted territory, this infographic is more than enough to give you a general understanding of the impact the website speed has. If you are interested in a more detailed analysis of website speed or benefits a faster website yields, make sure to keep reading.